Sonar hopes to power social featurephones

As with any trade show, flashy, high-end products have a tendency to steal the lion's share of the spotlight at MWC -- but the fact is, featurephones still outsell traditional smartphones by an order of magnitude. Companies like INQ are betting the farm on the belief that today's ultra-connected generation of Twitter, Myspace, and Facebook users are ultimately going to pick fashionable, cheap, easy-to-use handsets over the complexity of an iPhone, G1, or Omnia. There's something to be said for that -- most people don't know the model of their own phone, after all, and have no interest in learning how to download and install an app, let alone learn an entire mobile operating system. Plus, for the youngest members of this profitable group, there's a lot of price sensitivity -- smartphones are typically out of reach.

If startup Sonar has its way, that's where its new platform comes in. The idea was to fundamentally rethink the way average consumers -- you know, the ones who are plugged into three, four, or fourteen social networks and don't know a G1 from a P1i -- use a phone to communicate, and they're ready to show off their efforts for the first time here at MWC. We had an opportunity to sit down with Sonar's founders this week for a tour of the system, and we're pretty stoked about what we saw.