Exclusive: DivX's future is the modem, says founder

DivX, one of the world's leading codec creators, mapped out what it sees as the future of the format today.
Jérôme Vashist-Rota, founder of DivX, spoke to TechRadar about the DivX Connected brand and how the company is speaking to ISPs about potential partnerships.
"We are currently trying to engage with ISPs and cable operators – it's definitely something we are looking at," said Rota.
"Our new managing director [Steve Herbert, formerly Vice President EMEA at Amdocs UK] comes from this background, so the area is of interest to us."
Modem certification
Rota explained that by bypassing playing devices altogether and getting DivX straight into the modem could be in the best interests of the codec. "Ideally, the best place for us to put the DivX technology is straight into the modem," said Rota. "Again, this is also something that we are looking at doing."
When we asked for any specific companies DivX had been speaking to, Rota was hesitant to name names, but did show interest in Sky: "Obviously someone like Sky would be of interest as they have such a large subscription base."